Overview

Strategies For GrowthSM (SFGSM) is a services-focused consulting organization with extensive and direct, hands-on experience in providing consulting assistance to client organizations in all major industry and technology segments. Join us as we celebrate our 21st year (March 2013), and let us help you improve your business!

Expertise and Experience

Our particular areas of expertise include:

  • Strategic, Marketing and Business Planning Consulting
  • Market Research and Customer/Market Surveys
  • User/Market Needs and Requirements Assessments
  • Customer Satisfaction Measurement and Tracking Analyses
  • Services Marketing and Promotional Support Programs
  • Custom Market Research Reports, Published Articles and "White Papers"
  • Customer Relationship Management (CRM) Consulting
  • Service Operations Assessments
  • Business Process Evaluation/Reengineering (BPE/R)
  • Competitive Market Data Collection and Analysis
  • Customer Satisfaction, CRM and Services Marketing Seminars/Workshops
  • General Business Consulting
SFGSM also has extensive experience in:
  • Services Marketing Planning and Business Development Programs
  • Market Research, including Customer, Market and Employee Surveys
  • Market Awareness, Image and Positioning Studies
  • Operations and Logistics Audits and Assessments
  • Customer Relationship Management (CRM) solution support
  • Competitive Market Intelligence Gathering and Analysis
  • All other areas related to Strategic, Marketing and Business Planning for the Services Industry

Consulting Services

SFGSM's Market Analysis© program essentially transforms the results of targeted market and survey research, customer satisfaction measurement and tracking, market image and awareness, vertical market segmentation, and competitive business intelligence into a comprehensive, analytical tool that assists services organizations in growing their businesses, while keeping their existing customers satisfied. Optional program components include the preparation of complementary custom white papers, published articles, press releases, and industry analyst reports. Contact SFGSM president, William K. Pollock directly for more information on how SFGSM's custom-tailored Market Analysis© program can assist your organization.

SFGSM's Customer Satisfaction Measurement and Tracking Programs include both quantitative and qualitative survey design, questionnaire development, survey execution and period-to-period trend analysis. Many clients also utilize our Customer Relationship Case Study Profiles to identify case-specific areas requiring improvement. Our Services Marketing consulting focuses on developing targeted promotional programs; writing "white papers" and published articles in behalf of our clients; and assisting them in their marketing planning process.

SFGSM's Service Operations Assessments and Business Process Evaluation/Reengineering (BPE/R) consulting programs provide clients with a full range of support, whether they are looking to improve existing operations and organizational structures, or create new ones.

SFGSM's Custom Research Studies help clients evaluate market demand, trends and competitive performance. An alliance partner with ICR/International Communications Research and Gartner/Datapro, we have extensive resources to conduct worldwide customer surveys and market intelligence studies.

SFGSM provides its clients with a complete consulting offering, delivered in a totally seamless manner, incorporating both external market and survey research with internal service operations audits and assessments, and leading to a complete services management solution and implementation.

SFGSM helps clients build effective strategic marketing plans, identify new business opportunities, improve customer service and satisfaction, and plan for future growth. In October 1998, SFGSM was accepted as a charter member of the Association For Services Management International's (AFSMI) preferred consultant ACCSS program.

Services Industry Segments

SFGSM has consulting experience with clients in all major services and related industry segments, including:
  • Automated Teller Machines (ATMs)
    / Coin Dispensers
  • Automotive Aftermarket
  • Aviation Aftermarket
  • Bank/Branch Automation
  • Banking/Financial Services
  • Biotechnology / Life Sciences
    Instrumentation
  • Chip Production / BIOS
  • Communications Networks
  • Computerized Patient Records
    (CPR) / Physician Practice
    Management (PPM) Software
  • Consumer Electronics
  • Consumer Home Remodeling
  • Courier Services
  • Distance-Learning / PC-Based Education & Training
  • CRM / SMS / Help Desk Software
  • Food Equipment / Processing
  • HVAC and Building Automation
    Services (BAS)
  • Industrial Automation and Controls
    (IAC) / Process Controls
  • Insurance Services
  • Logistics Management Services
  • Mail Handling Equipment
  • Medical Imaging Systems
  • Medical Instrumentation / Devices
  • Network Services
  • Office Automation / Peripherals
  • Point-of-Sale (POS) Terminals
  • Printing and Reprographics
    (pre- and post-press)
  • Remote Device Monitoring & Management
  • Systems Integration
  • Telephony / Teleconferencing
    Videoconferencing
  • Vending / Coin Machines
Client Industry Segments

SFGSM has conducted consulting engagements for the following types of clients:

  • Manufacturer/OEM Services Organizations
  • Third Party Maintenance (TPM) Organizations
  • Fourth Party Depots
  • Independent Services Organizations (ISOs)
  • Customer Services Organizations
  • Professional Services Organizations
  • Logistics Services Organizations
  • Value-Added Resellers (VARs), Distributors and other Channel Partners
  • Software Publishers and Resellers
  • Chip Manufacturers and BIOS Publishers
  • Market Research and Information Services Organizations
  • Banks, Insurance Companies and Brokerage Firms
  • Courier Services and Transportation Carriers
  • Law Firms
  • Educational Institutions
  • Trade Associations
  • Export/Trade Facilitation Agencies
  • Government Agencies
  • Non-Profit Services Organizations
Geographical Coverage

SFGSM has conducted consulting engagements for clients on four continents, including:

     
  • Asia
  •       (Malaysia and Singapore)
  • Australia
  • (Australia)
  • Europe/Middle East
  • (Egypt, France, Germany, Israel, Kuwait, Sweden and the United Kingdom)
  • North America
  • (United States and Canada)

    We have conducted market needs and requirements assessments/customer satisfaction surveys covering respondents in 11 countries, in their native languages, including Belgium, Canada, France, Germany, Malaysia, Norway, Singapore, Sweden, the Netherlands, the United Kingdom, and the United States.

    Our custom market research reports have covered major and niche services vendor markets in 12 countries, including Australia, Brazil, Canada, France, Germany, Hong Kong, Korea, Kuwait, Mexico, Spain, the United Kingdom, and the United States.


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